Environment Of The Events And Exhibitions Industry

Environment Of The Events And Exhibitions Industry This report will focus on the environment in which GL events is currently operating. GL events started as a small company based in Lyon in 1978 providing furniture and stands for exhibitors. Through mergers and acquisitions, they have progressively evolved to become an important player in todays exhibiting and event world with 34 venues around the world, an event and exhibition full-organising service and a portfolio of 250 trade-shows in various industries (food beverage, sport leisure, health, etc.). Influencing all trends and being influenced by all trends, the exhibition and events industry is in the centre of it all. No company can succeed without being aware of the environment it is evolving in. In the exhibition and events industry, companies need to pay particular attention to details impacting not only its industry directly but also every other sector of activity as it would soon have repercussions on future events, exhibitions, product launches, etc. For this reason, a good PESTEL analysis for the industry needs to cover a broad range of issues and analyse many trends which may not influence events yet but could soon be a threat if companies do not react and stay in the times. This report will focus on a PESTEL analysis (Political, Economic, Social, Technology, Environment, Legal) of the exhibition and events industry conclude by establishing which factors GL events should most take into account going forward as they could be potential threats or areas of opportunities in the years to come. Political: There are two main political factors influencing the industry today. One is the increasing political pressures to make regulations and policies to reduce greenhouse gas emissions. We will see in the environmental section that this trend started with consumer awareness but it is no longer just something the clients want to know more about, it has become an obligation. This has greatly impacted the transport industry, in particular airlines which found their image hit as people all around the world pointed to airplanes being a major source of pollution. This impacts the event and exhibition industry, especially at a time when various green technologies are evolving to permit meetings, conferences and even exhibitions to take place online (Long, 2009). This will be developed further in Environmental and Technology sections. The second is the increased globalisation and liberalisation of trade and deregulation (Dwyer, L and Edwards, D 2009). This is very important in terms of number of potential competitors and number of potential clients. Companies need to learn to evolve in a globalised economy, taking advantage of it by going to find new markets, possibly entering into partnerships with similar companies to widen market share and visibility. With this liberalisation of trade comes political pressure to have global higher standards of living. If you do not see your neighbours yard, you do not know that it is greener, when you break the fence, you find that it is. It is this situation that developing countries are finding themselves in today. Citizens all around the world can use internet to gain knowledge about how others are living and become envious. Because of this, countries want to attract foreign investment to boost local economies and gain wealth and higher standards of living. This creates oppo rtunities for countries not only to establish new and cheaper production lines but also to display their products in emerging markets. Last week for example, Apple launched the Iphone4 in China (AFP, 2010). Economy This last point brings us to analysing the economic trends and pressures impacting on the exhibition and events industry. Although the UNWTO 2002 forecasted world tourism to grow at a rate of 4.1% annually until 2020 (Dwyer L, Edwards D., 2009) due to rising wealth internationally, the exhibition and event industry has seen a slow in growth since 2005 but a rise in exhibition and event attendance (Biba E, 2008). This puts the industry in a rather awkward position. There are people coming to exhibitions but exhibitors have switched their approach towards events and exhibition. Indeed, especially with the recent crisis, the first expenses cut by organisations worldwide were advertising and travel. Exhibitions and events being in the centre of this, the industry was hit and forced to react. The expectations from exhibitors will be looked into more fully when we look at the social aspects of the trend but the main ideas are that companies are looking to maximise their ROI (return on investment) (Kovaleski D, 2009) and minimise the perception of frivolous spending (trips, events, etc.) (Events Managers, 2010). In order to do this, companies are squeezing suppliers to get more value for money and investigating the return on investment of their events much more closely and looking at alternatives more then they did before. Companies are not so much cutting their exhibition and event spending so much as allocating it more carefully and with conditions of an assured return (Biba E, 2007). This has changed to job of the event organiser who needs to think of more in novative ways that the company can use to introduce their product. A leaflet handout at the exhibition is no longer sufficient, people want to be amused, entertained, really involved in the product (Furness V., 2007). Because of this, the industry is moving away from major events in favour of smaller, more intimate events where companies can really interact with potential clients (Biba E, 2007). Another aspect companies are putting under the microscope is how to measure ROI generated from social networking and e-marketing. Indeed, if an event is posted on Facebook, LinkedIn, various industry blogs and online magazines this all takes resources in terms of man-hours put into promoting the event on these new channels but how can a company measure that this was efficient? How can the event planner know that the Facebook invitation attracted the client and not some Email they receive every year which pushed them to look for a Facebook event? (Terrero R, 2009). Today, there is little way of knowing exactly what path a client took and what really convinced them to attend your particular event. Social Indeed, the main goals of events and exhibitions are brand awareness, brand preference and networking. Although brand awareness can be achieved through various communication mediums (advertising online, billboards, TV, etc.), it is not the way to create brand preference. Brand preference is achieved through interaction, experience of the brand with the client (Kovaleski D, 2009) and leads to better ROI for the company. This means that exhibition halls and event organisers are not expected to provide a massive attendance so much as a good promotional space and real, targeted potential buyers (Biba E, 2007). From the buyers perspective, they want to experience and know the brand as a whole. With globalisation came increased competition and consumers now have the possibility to buy from anyone anywhere around the world. The quality and price are no longer the only issues, people and therefore companies look at the triple bottom line. Its no longer just about economics but also the socia l and environmental benefits of a product or company. Clients dont want a coupon or a price comparison when they come to a product launch, they want to feel and experience the product for themselves (Dwyer L, Edwards D., 2009 and Furness V., 2007). There needs to be a real interaction between companies and clients. Companies want to build a rapport with their clients, want to become part of their lives. This has forced exhibition halls and event managers to re-think space use and create sections that are dedicated to sitting down in a relaxing atmosphere with a drink to discuss business more casually. The bottom line is still to get the client but the approach is much friendlier then boxed up in a meeting room (Kovaleski D, 2009). This also has an impact on stand design. Exhibitors are encouraged to pay more attention to details such as carpet colour as it has been shown that if the carpet colour of the stand is different from that of the exhibition hall, it may create a barrier and deter clients from approaching (Kovaleski D, 2009). Technology With the development of various technologies, companies have the opportunity to have a virtual event run along-side of the live event. This allows them more time to prepare the client for the interaction and pursue the relationship after the event (Furness V., 2007 and Kovaleski D, 2009). This phenomenon of virtual event is not only to accompany live events, there are now events using only virtual platforms, simulating a physical event on the online world. Platforms such as Second Life are being used by companies to reach potential clients without having to create an event in one physical place. This has the advantage, if not necessarily of price reduction, but to be able to reach clients who may not be prepared to travel to meet you. You can meet them where they are all at once (Biba E, 2008). Using 3D technologies, your virtual exhibition can be as simple as visitors being able to look around at the different stands and as complex as re-creating the event in a completely online wor ld (web chatter, 2010). This is not to say that virtual events will completely replace live events because, as we have seen, people still want to interact and know who they are dealing with but it certainly does replace certain live events already (Biba E, 2007). Another important aspect of the new technologies that the exhibition and event industry should be aware of is the democratization of the internet. This means two things. First, even small firms can bring competition to the large, well-established event organizers if they have good SEO (search engine optimization) and general web-marketing skills as they have equal visibility (Dwyer L, Edwards D., 2009). Second, through UGC (user generated content) anyone can post their feedback about their experience with a certain organizer and make it available to the world (Papathanassis A, Buhalis D, 2007). This is good news for companies who have good relations with their clients and suppliers but will be difficult for companies who were focusing on one-shot clients and therefore not paying much attention to details. The final aspect of technology refers to the traditional definition of technology, ie: the application of scientific knowledge for practical purposes, especially in industry (Oxford Compact dictionary). Here we are referring to how to build ecologically friendly stands? What technologies can we use to handle the new products that now need to be used in order to create a green stand? Environmental We are now obviously diverging to the environmental issues around the exhibition and event industry. Indeed, it is becoming increasingly important for companies to be perceived as environmentally aware (Biba E, 2008). This presents a good opportunity in term of cost reductions as decisions such as travelling less can be explained as an environmentally gesture rather then cost-cutting in a bad economy (Events Managers, 2010). However, it presents a challenge for events and exhibition companies who now need to develop green stands made with ecologically friendly materials and production techniques and purchased from local suppliers to avoid pollution from transport (Biba E, 2008). Another aspect the exhibition and event industry will need to look at closely is the impact that global warming will have on their choice of venue and the viability of these choices with respect to client attendance and attractiveness (Dwyer L, Edwards D., 2009). Indeed, sunny destinations which are very pleasant to hold events at may be changed for the worse in the next 30-50 years while new destinations will establish themselves as more favourable climate-wise. Legal The final point we will view is the legal aspects that the industry needs to pay attention to. The policies regarding the reduction of greenhouse gas emissions and the liberalisation of trade have lead way to many legal documents and laws by countries around the world which need to be followed by event and exhibition organisers and by venues to make sure they are acting within the limits and scope of the law. However, an important legal issue is the terms and conditions put forward by events and exhibition planners and venues. First, with regards to particular cancellation fees, they need to protect themselves without being outrageously unfair to the potential client which is looking at cancellation fees and possibilities more closely since the crisis. Second, with respect to the inflexibility of minimum numbers, if venues hope to attract client, they need to consider the advantage of having one definite client with a contract who may not bring exactly 1000 participants versus one potential client who is still shopping around and may never sign (Event Manager, 2010). From this PESTEL analysis, we can draw several conclusions for GL events next step. First, it is clear that the new technologies, though they will not fully replace live events, are certainly complementing them and they are here to stay. GL events could take advantage of this by creating a network with all its venues. When one event is organised in Nice for example, they could offer the possibility of extending it via 3D conferencing tools to other of their venues around the world. This would increase the potential number of attendees who would not have to sit in front of a computer to enjoy the virtual event but would benefit also from meeting with others who are also in their geographical areas and enjoying the event virtually. People in China could enjoy the conference of the event taking place in Nice and have the opportunity to network with other people afterwards via video-conferencing and face-to-face with people who were also unable to attend the meeting. A second opportunity GL events could take advantage of is the growing importance of the perception of being environmentally friendly which pushes companies to invest in Green stands. Through their event organising service, GL events should try to develop the competencies to offer this possibility to their clients, if possible at a similar cost, to make sure they are in keeping (and even a little ahead) of their times. In these fast changing times, the opportunities are still up for grabs but will soon become threats if venues and organisers do not react quickly.

Cultural Comparison

I have chosen three stories of women growing up in relationship to thtime period in which they lived, their ethnicity,the customs of their countries and how they attempted to handle their life situations. Child f the Americas by Aurora Morales, gives us a view of a woman who is happy with herself and adjusts well to her life. The second is What It’s Like to be a Black Girl by Patricia Smith, a story of transition from childhood to adulthood for a young black girl having problems with both growing up and her place as a black woman in society. The third Country Lovers by Nadine Gordimer is the story of growing up in South Africa as a repressed young black woman. Child of the Americas by Aurora Morales, is tribute to her multiple identity. The word diasposa is the perfect description of her heritage. It means the scattering of a people from their ancestral home . She is a descendent of Latin American, Jewish, Aftican and North American heritage and she describes herself as saying she is none of these things outwardly, they are within her (Clugston).. This collage of nationalities forms the theme of this poem. The tone of She clearly knows who she is and is proud of the fact that she is confident. The tone of this poem is upbeat and is developed in this upbeat manner. She is different and likes being different. She realizes her inherited background has a dark side, ghettoes I have never seen citation . Even her use of symbolism,† I speak English with passion: it's the tongue of my consciousness, a flashing knife blade of cristal, my tool, my craft. Shows pride in who she is. The setting of this story is important. She is a U. S. American who could have been born in any of the other countries of their heritage. This is a story of self discovery and it is obvious she likes what she sees. †¢What it is like to be a black girl in in fact the opposite of Child of the Americas. She is a young black girl, who discovers she is growing up. She talks about being nine and feeling like she al right and too add to this she had the problem of a racially prejudice society. She hopes for something better to come in her life She wishes to be whilte, putting food coloring in her eyes to try to change them and a white mophead on her head over her hair. She wanted to grow into a more accepted form. She used other ways to tell how she wanted to grow into something different, She was having trouble grownng up with issusess that did not include the racial issue.. It is an insiers view into a young black girl’s transition into black woman-hood at a time where both being a black girl and a black woman was not as welcomed It discusses the conflict she has between being a little girl â€Å"jumping double Dutch until your legs pop† and â€Å"growing tall it talks about when she marries and becomes submissive to a ma as women did in her era. In comparison to Child of the Americas, the feeling or tone of the story is in complete opposition to the bouncy, girl, proud of her heritage l I have n ow covered two different heritages, one who is proud of her heritage and it is apparent that she looks forward to her future. The second is of the transition of a woman who is not sure of her future in relationship to her heritage. The third story begins as a mellow story of two young people who grow up together discover each other, but apparently the girl has no future, other than the one in which she is destined to live the rest of her life. The tone of this story becomes dark and hard as the young woman realizes she has no future and no control of her future. The characters and their background are important in each of these three stories. In all three stories, the character and their reaction to their ethnicity in relationship to how they feel about themselves is the key point of each story. Their reactions range from feeling good about themselves, vibrant and alive to feeling that they had a set pattern in life and had to learn to grow up and live it, to feeling as if they are of no importance to anyone at all. The theme of these three stories appears to be intertwined. The reasoning for these themes are not the same, but they are related. They all include learning to live with yourself and your conditions in relationship to your cultural background, your area in which you live , your own internal feelings and the feelings of others toward you. In each story, the situations were handled differently The character in Child of the Americas is adjusted to the fact that she is unique and is proud of herself. The character in Country Lovers has made mistakes in her life, adjusted to limitations in life and is simply trying to live life in the only way she knows how to survive. The theme is What its like to grow up black, has a less apparent theme than the other two. It appears to consider how hard it is to grow up at all, much less during the time period a transition in the place of the people of her heritage in the world. The main theme of these three stories is that we need to be honest with ourselves and live life in the best way we can The tone of each story differs but each added to the individual reading of these tories. The Child of the Americas was an upbeat reading to begin with and was reflected in the tone. It made me think of my own heritage and how it contributed to the person I am today. The tone of What is like to grow up black had a tone that suggested a little sadness and confusion. The tone made me reflect onmy own childhood. I could empathize with the confusion of chil dhood. I was growing up in the 1960’s and though my ethnic backround is different, each of us in that era we were both women and had decisions to make about our future. Our character seemed to think her future was marriage. The third character was growing up in South /Africa during a time of race oppression compared to the United States slavery times, so the theme appeared to be quite different from the theme of the first two stories. It used childhood innocence and exploration and added the forbidden dimension of separation of races to form her childhood and rise into adulthood, In conclusion, the tone of each story differed but all three ended with the characters knowing where they belonged in the world. The historical aspect of each story played an important part of each story. Looking at each author’s background their other writings helps us to understand the reasoning behind each story. Our textbook tells us that Nadine Gordimer was born and raised in South Africa and has lived there all her life except for a year spent at college. Her writing reflects her strong opposition to apartheid which oppressed the black population of South Africa for almost fifty years,, ending in 1994, Apartheid was a socioeconomic system that managed to oppress the black population though they were in the majority of South African people. Many of her works talked about patricia smith is a modern poet known for slam poetry. It is said she speaks for the foices of thoe who have not been heard. Her poetry includes stories of mothers of murdered black youths, the undertakers who try to patch up the bodies, the skinheads whose hate twists America in a knotl Born raised and beginning work as a columinist for Chicago Tribune, she transplanted to New England where she became a columnist for the Boston Globe. She told the same stories using the same techniques and gave birth to slam poetry, using real issues and slamming the point home. In this capacity she lost her credibility when it was discovered that many of her stories written in newspapers as facts, were in fact not true stories. It cost her her career, her marriage and the Pulitzer prize. She has recovered from these downfalls and continues to write and perform slam poetry. http://www. english. illinois. edu/maps/poets/s_z/p_smith/p_smith. htm Aurora Morales, author of Child of the Americas was born in Puerto Rico, the child of a Puerto Rican mother and Jewish father. She moved to the United States in 1967 and has proven herself to be a social activist, concerened with issues of third world people, especially women. She uses her Puerto Rican heritage to identify on a global perspective. Her work discusses sesual abuse racial discrimination and such far ranging topicsa as ecology and social justice. She along with many other women of color who are writers in the U. S, stry to stress the importance of female ethnic heritage in relationship to the development of a feminine voice. She authored her first book, her most important and acclaimed one with her mother. It was a common project in which both of them fouond peace and refuge against discrimination and oppression in writing about themes using their Puerto Rican identity, expressing opinions of third world feminism, , womens relationships and self discovery through a past heritage. It was through this writing that Child of the Americas was born. She and her mother feel that diversity is a source of pawe and home is everywhere. At present she and her mother are attempting to tell the history of peurto Rio through womens ancestor’s who have been silenced. It is unusual work, mixing history of oppressed women with medicinal herb remedies. The two women feel tht reliving and opening up old painful wounds of wimen’s mistreatment is a way of cleansing and healing the past. http://www. uhu. es/antonia. dominguez/pricans/aurora_levins_morales. htm The varied backgrounds of these three women come together to make them writers who write about oppressed and downtrodden peoples. Each in their real lives has worked to correct these problems/ The time line of the history of these three authors has also influenced the historical aspecof each piece of work. They were acve in the 1960’s in which lay the most influencial racial issues of modern day. Apathaid oin south Africa was inforced and Apartheid was begun as a result of greed for the diamonds of South Africa. To insure that the smallest amount of people would have the rights, certain laws were enabled. In 1948 laws that were enacted that pertained to every aspect of social life. From the ability for interracial marriage to the instillation of white only jobs. This discrimination included naming people by their color, their parents color. The black, white, or other nationality were the only ones accepted. If one was considered black. He had to carry a pass at all times, that even included his fingerprints. These were the conditions that were in affect during the writing of Country Lovers. http://www. hoover. org/publications/hoover-digest/by-topic/1076 The civil rights movement occurred between 1955 and 1968, /the movement mainly wanted to abolish discrimination toward African Americans. It began in the south where whites were segregated from blacks. These people were treated ruely because of their color and everything from transportation to the use of public drinking fountains was affected. Now famous black Americans such as rosa parks and martin luthor king took up the causedelivering speeches, making people aware of the unjustice There were deaths including Martin Luthor King but eventually the Civil Rights Act was signed by President Johnson in 1964. All of these discrimination acts occurred during the time all three authors were writing, so it is quite logical that their work would be filled with reference to the unjustice off treatment of the black race in their writings. I feel the similarities of these three stories comes within the plot. I feel these stories were written to make people aware of the pastplight of black women and as Aurora Morales has done publicly, keep a record of their heritage of this injustice. The p lot is as simple as helping a woman rise above injustice. To bring these three stories together. Their similarities far outweigh their difference. They were historically written in a time of injustice for the black race. The tone of each story reflects the attitude of each woman in relationship to her race.References Anonymous (2011) http://www.hoover.org/publications/hoover-digest/by-topic/1076 morales (2010) http://www.uhu.es/antonia.dominguez/pricans/aurora_levins_morales.htm Smith P. (2007)http://www.english.illinois.edu/maps/poets/s_z/p_smith/p_smith.htm Anonymous (2009) http://learningzoneclass.com/aoat11/cayco/history.html Anonymous (2001) http://scholar.library.miami.edu/sixties/urbanRiots.php

The Twilight Saga 3: Eclipse Chapter 23. MONSTER

WHEN I WOKE UP IN THE MORNING, IT WAS VERY bright – even inside the tent, the sunlight hurt my eyes. And I was sweating, as Jacob had predicted. Jacob was snoring lightly in my ear, his arms still wrapped around me. I pulled my head away from his feverishly warm chest and felt the sting of the cold morning on my clammy cheek. Jacob sighed in his sleep; his arms tightened unconsciously. I squirmed, unable to loosen his hold, struggling to lift my head enough to see. . . . Edward met my gaze evenly. His expression was calm, but the pain in his eyes was unconcealed. â€Å"Is it any warmer out there?† I whispered. â€Å"Yes. I don't think the space heater will be necessary today.† I tried to get to the zipper, but I couldn't free my arms. I strained, fighting against Jacob's inert strength. Jacob muttered, still fast asleep, his arms constricting again. â€Å"Some help?† I asked quietly. Edward smiled. â€Å"Did you want me to take his arms all the way off?† â€Å"No, thank you. Just get me free. I'm going to get heat stroke.† Edward unzipped the sleeping bag in a swift, abrupt movement. Jacob fell out, his bare back hitting the icy floor of the tent. â€Å"Hey!† he complained, his eyes flying open. Instinctively, he flinched away from the cold, rolling onto me. I gasped as his weight knocked the breath out of me. And then his weight was gone. I felt the impact as Jacob flew into one of the tent poles and the tent shuddered. The growling erupted from all around. Edward was crouching in front of me, and I couldn't see his face, but the snarls were ripping angrily out of his chest. Jacob was half-crouched, too, his whole body quivering, while growls rumbled through his clenched teeth. Outside the tent, Seth Clearwater's vicious snarls echoed off the rocks. â€Å"Stop it, stop it!† I yelled, scrambling awkwardly to put myself between them. The space was so small that I didn't have to stretch far to put one hand on each of their chests. Edward wrapped his hand around my waist, ready to yank me out of the way. â€Å"Stop it, now,† I warned him. Under my touch, Jacob began to calm himself. The shaking slowed, but his teeth were still bared, his eyes furiously focused on Edward. Seth continued to growl, a long unbroken sound, a violent background to the sudden silence in the tent. â€Å"Jacob?† I asked, waiting until he finally dropped his glare to look at me. â€Å"Are you hurt?† â€Å"Of course not!† he hissed. I turned to Edward. He was looking at me, his expression hard and angry. â€Å"That wasn't nice. You should say sorry.† His eyes widened in disgust. â€Å"You must be joking – he was crushing you!† â€Å"Because you dumped him on the floor! He didn't do it on purpose, and he didn't hurt me.† Edward groaned, revolted. Slowly, he looked up to glare at Jacob with hostile eyes. â€Å"My apologies, dog.† â€Å"No harm done,† Jacob said, a taunting edge to his voice. It was still cold, though not as cold as it had been. I curled my arms around my chest. â€Å"Here,† Edward said, calm again. He took the parka off the floor and wrapped it over the top of my coat. â€Å"That's Jacob's,† I objected. â€Å"Jacob has a fur coat,† Edward hinted. â€Å"I'll just use the sleeping bag again, if you don't mind.† Jacob ignored him, climbing around us and sliding into the down bag. â€Å"I wasn't quite ready to wake up. That wasn't the best night's sleep I ever had.† â€Å"It was your idea,† Edward said impassively. Jacob was curled up, his eyes already closed. He yawned. â€Å"I didn't say it wasn't the best night I've ever spent. Just that I didn't get a lot of sleep. I thought Bella was never going to shut up.† I winced, wondering what might have come out of my mouth in my sleep. The possibilities were horrifying. â€Å"I'm glad you enjoyed yourself,† Edward murmured. Jacob's dark eyes fluttered open. â€Å"Didn't you have a nice night, then?† he asked, smug. â€Å"It wasn't the worst night of my life.† â€Å"Did it make the top ten?† Jacob asked with perverse enjoyment. â€Å"Possibly.† Jacob smiled and closed his eyes. â€Å"But,† Edward went on, â€Å"if I had been able to take your place last night, it would not have made the top ten of the best nights of my life. Dream about that.† Jacob's eyes opened into a glare. He sat up stiffly, his shoulders tense. â€Å"You know what? I think it's too crowded in here.† â€Å"I couldn't agree more.† I elbowed Edward in the ribs – probably giving myself a bruise. â€Å"Guess I'll catch up on my sleep later, then.† Jacob made a face. â€Å"I need to talk to Sam anyway.† He rolled to his knees and grabbed the door's zipper. Pain crackled down my spine and lodged in my stomach as I abruptly realized that this could be the last time I would see him. He was going back to Sam, back to fight the horde of bloodthirsty newborn vampires. â€Å"Jake, wait -† I reached after him, my hand sliding down his arm. He jerked his arm away before my fingers could find purchase. â€Å"Please, Jake? Won't you stay?† â€Å"No.† The word was hard and cold. I knew my face gave away my pain, because he exhaled and half a smile softened his expression. â€Å"Don't worry about me, Bells. I'll be fine, just like I always am.† He forced a laugh. â€Å"‘Sides, you think I'm going to let Seth go in my place – have all the fun and steal all the glory? Right.† He snorted. â€Å"Be careful -â€Å" He shoved out of the tent before I could finish. â€Å"Give it a rest, Bella,† I heard him mutter as he re-zipped the door. I listened for the sound of his retreating footsteps, but it was perfectly still. No more wind. I could hear morning birdsong far away on the mountain, and nothing else. Jacob moved in silence now. I huddled in my coats, and leaned against Edward's shoulder. We were quiet for a long time. â€Å"How much longer?† I asked. â€Å"Alice told Sam it should be an hour or so,† Edward said, soft and bleak. â€Å"We stay together. No matter what.† â€Å"No matter what,† he agreed, his eyes tight. â€Å"I know,† I said. â€Å"I'm terrified for them, too.† â€Å"They know how to handle themselves,† Edward assured me, purposely making his voice light. â€Å"I just hate missing the fun.† Again with the fun. My nostrils flared. He put his arm around my shoulder. â€Å"Don't worry,† he urged, and then he kissed my forehead. As if there was any way to avoid that. â€Å"Sure, sure.† â€Å"Do you want me to distract you?† He breathed, running his cold fingers along my cheekbone. I shivered involuntarily; the morning was still frosty. â€Å"Maybe not right now,† he answered himself, pulling his hand away. â€Å"There are other ways to distract me.† â€Å"What would you like?† â€Å"You could tell me about your ten best nights,† I suggested. â€Å"I'm curious.† He laughed. â€Å"Try to guess.† I shook my head. â€Å"There're too many nights I don't know about. A century of them.† â€Å"I'll narrow it down for you. All of my best nights have happened since I met you.† â€Å"Really?† â€Å"Yes, really – and by quite a wide margin, too.† I thought for a minute. â€Å"I can only think of mine,† I admitted. â€Å"They might be the same,† he encouraged. â€Å"Well, there was the first night. The night you stayed.† â€Å"Yes, that's one of mine, too. Of course, you were unconscious for my favorite part.† â€Å"That's right,† I remembered. â€Å"I was talking that night, too.† â€Å"Yes,† he agreed. My face got hot as I wondered again what I might have said while sleeping in Jacob's arms. I couldn't remember what I'd dreamed about, or if I'd dreamed at all, so that was no help. â€Å"What did I say last night?† I whispered more quietly than before. He shrugged instead of answering, and I winced. â€Å"That bad?† â€Å"Nothing too horrible,† he sighed. â€Å"Please tell me.† â€Å"Mostly you said my name, the same as usual.† â€Å"That's not bad,† I agreed cautiously. â€Å"Near the end, though, you started mumbling some nonsense about ‘Jacob, my Jacob.'† I could hear the pain, even in the whisper. â€Å"Your Jacob enjoyed that quite a lot.† I stretched my neck up, straining to reach my lips to the edge of his jaw. I couldn't see into his eyes. He was staring up at the ceiling of the tent. â€Å"Sorry,† I murmured. â€Å"That's just the way I differentiate.† â€Å"Differentiate?† â€Å"Between Dr. Jekyll and Mr. Hyde. Between the Jacob I like and the one who annoys the hell out of me,† I explained. â€Å"That makes sense.† He sounded slightly mollified. â€Å"Tell me another favorite night.† â€Å"Flying home from Italy.† He frowned. â€Å"Is that not one of yours?† I wondered. â€Å"No, it is one of mine, actually, but I'm surprised it's on your list. Weren't you under the ludicrous impression I was just acting from a guilty conscience, and I was going to bolt as soon as the plane doors opened?† â€Å"Yes.† I smiled. â€Å"But, still, you were there.† He kissed my hair. â€Å"You love me more than I deserve.† I laughed at the impossibility of that idea. â€Å"Next would be the night after Italy,† I continued. â€Å"Yes, that's on the list. You were so funny.† â€Å"Funny?† I objected. â€Å"I had no idea your dreams were so vivid. It took me forever to convince you that you were awake.† â€Å"I'm still not sure,† I muttered. â€Å"You've always seemed more like a dream than reality. Tell me one of yours, now. Did I guess your first place?† â€Å"No – that would be two nights ago, when you finally agreed to marry me.† I made a face. â€Å"That doesn't make your list?† I thought about the way he'd kissed me, the concession I'd gained, and changed my mind. â€Å"Yes . . . it does. But with reservations. I don't understand why it's so important to you. You already had me forever.† â€Å"A hundred years from now, when you've gained enough perspective to really appreciate the answer, I will explain it to you.† â€Å"I'll remind you to explain – in a hundred years.† â€Å"Are you warm enough?† he asked suddenly. â€Å"I'm fine,† I assured him. â€Å"Why?† Before he could answer, the silence outside the tent was ripped apart by an earsplitting howl of pain. The sound ricocheted off the bare rock face of the mountain and filled the air so that it seared from every direction. The howl tore through my mind like a tornado, both strange and familiar. Strange because I'd never heard such a tortured cry before. Familiar because I knew the voice at once – I recognized the sound and understood the meaning as perfectly as if I'd uttered it myself. It made no difference that Jacob was not human when he cried out. I needed no translation. Jacob was close. Jacob had heard every word we'd said. Jacob was in agony. The howl choked off into a peculiar gurgled sob, and then it was quiet again. I did not hear his silent escape, but I could feel it – I could feel the absence I had wrongly assumed before, the empty space he left behind. â€Å"Because your space heater has reached his limit,† Edward answered quietly. â€Å"Truce over,† he added, so low I couldn't be sure that was really what he'd said. â€Å"Jacob was listening,† I whispered. It wasn't a question. â€Å"Yes.† â€Å"You knew.† â€Å"Yes.† I stared at nothing, seeing nothing. â€Å"I never promised to fight fair,† he reminded me quietly. â€Å"And he deserves to know.† My head fell into my hands. â€Å"Are you angry with me?† he asked. â€Å"Not you,† I whispered. â€Å"I'm horrified at me.† â€Å"Don't torment yourself,† he pleaded. â€Å"Yes,† I agreed bitterly. â€Å"I should save my energy to torment Jacob some more. I wouldn't want to leave any part of him unharmed.† â€Å"He knew what he was doing.† â€Å"Do you think that matters?† I was blinking back tears, and this was easy to hear in my voice. â€Å"Do you think I care whether it's fair or whether he was adequately warned? I'm hurting him. Every time I turn around, I'm hurting him again.† My voice was getting louder, more hysterical. â€Å"I'm a hideous person.† He wrapped his arms tightly around me. â€Å"No, you're not.† â€Å"I am! What's wrong with me?† I struggled against his arms, and he let them drop. â€Å"I have to go find him.† â€Å"Bella, he's already miles away, and it's cold.† â€Å"I don't care. I can't just sit here.† I shrugged off Jacob's parka, shoved my feet into my boots, and crawled stiffly to the door; my legs felt numb. â€Å"I have to – I have to . . .† I didn't know how to finishthe sentence, didn't know what there was to do, but I unzipped the door anyway, and climbed out into the bright, icy morning. There was less snow than I would have thought after the fury of last night's storm. Probably it had blown away rather than melted in the sun that now shone low in the southeast, glancing off the snow that lingered and stabbing at my unadjusted eyes. The air still had a bite to it, but it was dead calm and slowly becoming more seasonable as the sun rose higher. Seth Clearwater was curled up on a patch of dry pine needles in the shadow of a thick spruce, his head on his paws. His sand-colored fur was almost invisible against the dead needles, but I could see the bright snow reflect off his open eyes. He was staring at me with what I imagined was an accusation. I knew Edward was following me as I stumbled toward the trees. I couldn't hear him, but the sun reflected off his skin in glittering rainbows that danced ahead of me. He didn't reach out to stop me until I was several paces into the forest shadows. His hand caught my left wrist. He ignored it when I tried to yank myself free. â€Å"You can't go after him. Not today. It's almost time. And getting yourself lost wouldn't help anyone, regardless.† I twisted my wrist, pulling uselessly. â€Å"I'm sorry, Bella,† he whispered. â€Å"I'm sorry I did that.† â€Å"You didn't do anything. It's my fault. I did this. I did everything wrong. I could have . . . When he . . . I shouldn't have . . . I . . . I . . .† I was sobbing. â€Å"Bella, Bella.† His arms folded around me, and my tears soaked into his shirt. â€Å"I should have – told him – I should – have said -† What? What could have made this right? â€Å"He shouldn't have – found out like this.† â€Å"Do you want me to see if I can bring him back, so that you can talk to him? There's still a little time,† Edward murmured, hushed agony in his voice. I nodded into his chest, afraid to see his face. â€Å"Stay by the tent. I'll be back soon.† His arms disappeared. He left so quickly that, in the second it took me to look up, he was already gone. I was alone. A new sob broke from my chest. I was hurting everyone today. Was there anything I touched that didn't get spoiled? I didn't know why it was hitting me so hard now. It wasn't like I hadn't known this was coming all along. But Jacob had never reacted so strongly – lost his bold overconfidence and shown the intensity of his pain. The sound of his agony still cut at me, somewhere deep in my chest. Right beside it was the other pain. Pain for feeling pain over Jacob. Pain for hurting Edward, too. For not being able to watch Jacob go with composure, knowing that it was the right thing, the only way. I was selfish, I was hurtful. I tortured the ones I loved. I was like Cathy, like Wuthering Heights, only my options were so much better than hers, neither one evil, neither one weak. And here I sat, crying about it, not doing anything productive to make it right. Just like Cathy. I couldn't allow what hurt me to influence my decisions anymore. It was too little, much too late, but I had to do what was right now. Maybe it was already done for me. Maybe Edward would not be able to bring him back. And then I would accept that and get on with my life. Edward would never see me shed another tear for Jacob Black. There would be no more tears. I wiped the last of them away with cold fingers now. But if Edward did return with Jacob, that was it. I had to tell him to go away and never come back. Why was that so hard? So very much more difficult than saying goodbye to my other friends, to Angela, to Mike? Why did that hurt? It wasn't right. That shouldn't be able to hurt me. I had what I wanted. I couldn't have them both, because Jacob could not be just my friend. It was time to give up wishing for that. How ridiculously greedy could any one person be? I had to get over this irrational feeling that Jacob belonged in my life. He couldn't belong with me, could not be my Jacob, when I belonged to someone else. I walked slowly back to the little clearing, my feet dragging. When I broke into the open space, blinking against the sharp light, I threw one quick glance toward Seth – he hadn't moved from his bed of pine needles – and then looked away, avoiding his eyes. I could feel that my hair was wild, twisted into clumps like Medusa's snakes. I yanked through it with my fingers, and then gave up quickly. Who cared what I looked like, anyway? I grabbed the canteen hanging beside the tent door and shook it. It sloshed wetly, so I unscrewed the lid and took a swig to rinse my mouth with the ice water. There was food somewhere nearby, but I didn't feel hungry enough to look for it. I started pacing across the bright little space, feeling Seth's eyes on me the whole time. Because I wouldn't look at him, in my head he became the boy again, rather than the gigantic wolf. So much like a younger Jacob. I wanted to ask Seth to bark or give some other sign if Jacob was coming back, but I stopped myself. It didn't matter if Jacob came back. It might be easier if he didn't. I wished I had some way to call Edward. Seth whined at that moment, and got to his feet. â€Å"What is it?† I asked him stupidly. He ignored me, trotting to the edge of the trees, and pointing his nose toward the west. He began whimpering. â€Å"Is it the others, Seth?† I demanded. â€Å"In the clearing?† He looked at me and yelped softly once, and then turned his nose alertly back to the west. His ears laid back and he whined again. Why was I such a fool? What was I thinking, sending Edward away? How was I supposed to know what was going on? I didn't speak wolf. A cold trickle of fear began to ooze down my spine. What if the time had run out? What if Jacob and Edward got too close? What if Edward decided to join in the fight? The icy fear pooled inmy stomach. What if Seth's distress had nothing to do with the clearing, and his yelp had been a denial? What if Jacob and Edward were fighting with each other, far away somewhere in the forest? They wouldn't do that, would they? With sudden, chilling certainty I realized that they would – if the wrong words were said. I thought of the tense standoff in the tent this morning, and I wondered if I'd underestimated how close it had come to a fight. It would be no more than I deserved if I somehow lost them both. The ice locked around my heart. Before I could collapse with fear, Seth grumbled slightly, deep in his chest, and then turned away from his watch and sauntered back toward his resting place. It calmed me, but irritated me. Couldn't he scratch a message in the dirt or something? The pacing was starting to make me sweat under all my layers. I threw my jacket into the tent, and then I went back to wearing a path across the center of the tiny break in the trees. Seth jumped to his feet again suddenly, the hackles on the back of his neck standing up stiffly. I looked around, but saw nothing. If Seth didn't cut it out, I was going to throw a pinecone at him. He growled, a low warning sound, slinking back toward the western rim, and I rethought my impatience. â€Å"It's just us, Seth,† Jacob called from a distance. I tried to explain to myself why my heart kicked into fourth gear when I heard him. It was just fear of what I was going to have to do now, that was all. I could not allow myself to be relieved that he'd come back. That would be the opposite of helpful. Edward walked into view first, his face blank and smooth. When he stepped out from the shadows, the sun shimmered on his skin like it did on the snow. Seth went to greet him, looking intently into his eyes. Edward nodded slowly, and worry creased his forehead. â€Å"Yes, that's all we need,† he muttered to himself before addressing the big wolf. â€Å"I suppose we shouldn't be surprised. But the timing is going to be very close. Please have Sam ask Alice to try to nail the schedule down better.† Seth dipped his head once, and I wished I was able to growl. Sure, he could nod now. I turned my head, annoyed, and realized that Jacob was there. He had his back to me, facing the way he'd come. I waited warily for him to turn around. â€Å"Bella,† Edward murmured, suddenly right beside me. He stared down at me with nothing but concern showing in his eyes. There was no end to his generosity. I deserved him now less than I ever had. â€Å"There's a bit of a complication,† he told me, his voice carefully unworried. â€Å"I'm going to take Seth a little ways away and try to straighten it out. I won't go far, but I won't listen, either. I know you don't want an audience, no matter which way you decide to go.† Only at the very end did the pain break into his voice. I had to never hurt him again. That would be my mission in life. Never again would I be the reason for this look to come into his eyes. I was too upset to even ask him what the new problem was. I didn't need anything else right now. â€Å"Hurry back,† I whispered. He kissed me lightly on the lips, and then disappeared into the forest with Seth at his side. Jacob was still in the shadow of the trees; I couldn't see his expression clearly. â€Å"I'm in a hurry, Bella,† he said in a dull voice. â€Å"Why don't you get it over with?† I swallowed, my throat suddenly so dry I wasn't sure if I could make sound come out. â€Å"Just say the words, and be done with it.† I took a deep breath. â€Å"I'm sorry I'm such a rotten person,† I whispered. â€Å"I'm sorry I've been so selfish. I wish I'd never met you, so I couldn't hurt you the way I have. I won't do it anymore, I promise. I'll stay far away from you. I'll move out of the state. You won't have to look at me ever again.† â€Å"That's not much of an apology,† he said bitterly. I couldn't make my voice louder than a whisper. â€Å"Tell me how to do it right.† â€Å"What if I don't want you to go away? What if I'd rather you stayed, selfish or not? Don't I get any say, if you're trying to make things up to me?† â€Å"That won't help anything, Jake. It was wrong to stay with you when we wanted such different things. It's not going to get better. I'll just keep hurting you. I don't want to hurt you anymore. I hate it.† My voice broke. He sighed. â€Å"Stop. You don't have to say anything else. I understand.† I wanted to tell him how much I would miss him, but I bit my tongue. That would not help anything, either. He stood quietly for a moment, staring at the ground, and I fought against the urge to go and put my arms around him. To comfort him. And then his head snapped up. â€Å"Well, you're not the only one capable of self-sacrifice,† he said, his voice stronger. â€Å"Two can play at that game.† â€Å"What?† â€Å"I've behaved pretty badly myself. I've made this much harder for you than I needed to. I could have given up with good grace in the beginning. But I hurt you, too.† â€Å"This is my fault.† â€Å"I won't let you claim all the blame here, Bella. Or all the glory either. I know how to redeem myself.† â€Å"What are you talking about?† I demanded. The sudden, frenzied light in his eyes frightened me. He glanced up at the sun and then smiled at me. â€Å"There's a pretty serious fight brewing down there. I don't think it will be that difficult to take myself out of the picture.† His words sank into my brain, slowly, one by one, and I couldn't breathe. Despite all my intentions to cut Jacob out of mylife completely, I didn't realize until that precise second exactly how deep the knife would have to go to do it. â€Å"Oh, no, Jake! No, no no no,† I choked out in horror. â€Å"No, Jake, no. Please, no.† My knees began to tremble. â€Å"What's the difference, Bella? This will only make it more convenient for everyone. You won't even have to move.† â€Å"No!† My voice got louder. â€Å"No, Jacob! I won't let you!† â€Å"How will you stop me?† he taunted lightly, smiling to take the sting out of his tone. â€Å"Jacob, I'm begging you. Stay with me.† I would have fallen to my knees, if I could have moved at all. â€Å"For fifteen minutes while I miss a good brawl? So that you can run away from me as soon as you think I'm safe again? You've got to be kidding.† â€Å"I won't run away. I've changed my mind. We'll work something out, Jacob. There's always a compromise. Don't go!† â€Å"You're lying.† â€Å"I'm not. You know what a terrible liar I am. Look in my eyes. I'll stay if you do.† His face hardened. â€Å"And I can be your best man at the wedding?† It was a moment before I could speak, and still the only answer I could give him was, â€Å"Please.† â€Å"That's what I thought,† he said, his face going calm again, but for the turbulent light in his eyes. â€Å"I love you, Bella,† he murmured. â€Å"I love you, Jacob,† I whispered brokenly. He smiled. â€Å"I know that better than you do.† He turned to walk away. â€Å"Anything,† I called after him in a strangled voice. â€Å"Anything you want, Jacob. Just don't do this!† He paused, turning slowly. â€Å"I don't really think you mean that.† â€Å"Stay,† I begged. He shook his head. â€Å"No, I'm going.† He paused, as if deciding something. â€Å"But I could leave it to fate.† â€Å"What do you mean?† I choked out. â€Å"I don't have to do anything deliberate – I could just do my best for my pack and let what happens happen.† He shrugged. â€Å"If you could convince me you really did want me to come back – more than you wanted to do the selfless thing.† â€Å"How?† I asked. â€Å"You could ask me,† he suggested. â€Å"Come back,† I whispered. How could he doubt that I meant it? He shook his head, smiling again. â€Å"That's not what I'm talking about.† It took me a second to grasp what he was saying, and all the while he was looking at me with this superior expression – so sure of my reaction. As soon as the realization hit, though, I blurted out the words without stopping to count the cost. â€Å"Will you kiss me, Jacob?† His eyes widened in surprise, then narrowed suspiciously. â€Å"You're bluffing.† â€Å"Kiss me, Jacob. Kiss me, and then come back.† He hesitated in the shadow, warring with himself. He half-turned again to the west, his torso twisting away from me while his feet stayed planted where they were. Still looking away, he took one uncertain step in my direction, and then another. He swung his face around to look at me, his eyes doubtful. I stared back. I had no idea what expression was on my face. Jacob rocked back on his heels, and then lurched forward, closing the distance between us in three long strides. I knew he would take advantage of the situation. I expected it. I held very still – my eyes closed, my fingers curled into fists at my sides – as his hands caught my face and his lips found mine with an eagerness that was not far from violence. I could feel his anger as his mouth discovered my passive resistance. One hand moved to the nape of my neck, twisting into a fist around the roots of my hair. The other hand grabbed roughly at my shoulder, shaking me, then dragging me to him. His hand continued down my arm, finding my wrist and pulling my arm up around his neck. I left it there, my hand still tightly balled up, unsure how far I could go in my desperation to keep him alive. All the while his lips, disconcertingly soft and warm, tried to force a response out of mine. As soon as he was sure I wouldn't drop my arm, he freed my wrist, his hand feeling its way down to my waist. His burning hand found the skin at the small of my back, and he yanked me forward, bowing my body against his. His lips gave up on mine for a moment, but I knew he was nowhere close to finished. His mouth followed the line of my jaw, and then explored the length of my neck. He freed my hair, reaching for my other arm to draw it around his neck like the first. Then both of his arms were constricted around my waist, and his lips found my ear. â€Å"You can do better than this, Bella,† he whispered huskily. â€Å"You're overthinking it.† I shivered as I felt his teeth graze my earlobe. â€Å"That's right,† he murmured. â€Å"For once, just let yourself feel what you feel.† I shook my head mechanically until one of his hands wound back into my hair and stopped me. His voice turned acidic. â€Å"Are you sure you want me to come back? Or did you really want me to die?† Anger rocked through me like the whiplash after a heavy punch. That was too much – he wasn't fighting fair. My arms were already around his neck, so I grabbed two fistfuls of his hair – ignoring the stabbing pain in my right hand – and fought back, struggling to pull my face away from his. And Jacob misunderstood. He was too strong to recognize that my hands, trying to yank his hair out by the roots, meant to cause him pain. Instead of anger, he imagined passion. He thought I was finally responding to him. With a wild gasp, he brought his mouth back to mine, his fingers clutching frantically against the skin at my waist. The jolt of anger unbalanced my tenuous hold on self-control; his unexpected, ecstatic response overthrew it entirely. If there had been only triumph, I might have been able to resist him. But the utter defenselessness of his sudden joy cracked my determination, disabled it. My brain disconnected from my body, and I was kissing him back. Against all reason, my lips were movingwith his in strange, confusing ways they'd never moved before – because I didn't have to be careful with Jacob, and he certainly wasn't being careful with me. My fingers tightened in his hair, but I was pulling him closer now. He was everywhere. The piercing sunlight turned my eyelids red, and the color fit, matched the heat. The heat was everywhere. I couldn't see or hear or feel anything that wasn't Jacob. The tiny piece of my brain that retained sanity screamed questions at me. Why wasn't I stopping this? Worse than that, why couldn't I find inmyself even the desire to want to stop? What did it mean that I didn't want him to stop? That my hands clung to his shoulders, and liked that they were wide and strong? That his hands pulled me too tight against his body, and yet it was not tight enough for me? The questions were stupid, because I knew the answer: I'd been lying to myself. Jacob was right. He'd been right all along. He was more than just my friend. That's why it was so impossible to tell him goodbye – because I was in love with him. Too. I loved him, much more than I should, and yet, still nowhere near enough. I was in love with him, but it was not enough to change anything; it was only enough to hurt us both more. To hurt him worse than I ever had. I didn't care about more than that – than his pain. I more than deserved whatever pain this caused me. I hoped it was bad. I hoped I would really suffer. In this moment, it felt as though we were the same person. His pain had always been and would always be my pain – now his joy was my joy. I felt joy, too, and yet his happiness was somehow also pain. Almost tangible – it burned against my skin like acid, a slow torture. For one brief, never-ending second, an entirely different path expanded behind the lids of my tear-wet eyes. As if I were looking through the filter of Jacob's thoughts, I could see exactly what I was going to give up, exactly what this new self-knowledge would not save me from losing. I could see Charlie and Rene mixed into a strange collage with Billy and Sam and La Push. I could see years passing, and meaning something as they passed, changing me. I could see the enormous red-brown wolf that I loved, always standing as protector if I needed him. For the tiniest fragment of that second, I saw the bobbing heads of two small, black-haired children, running away from me into the familiar forest. When they disappeared, they took the rest of the vision with them. And then, quite distinctly, I felt the splintering along the fissure line in my heart as the smaller part wrenched itself away from the whole. Jacob's lips were still before mine were. I opened my eyes and he was staring at me with wonder and elation. â€Å"I have to leave,† he whispered. â€Å"No.† He smiled, pleased by my response. â€Å"I won't be long,† he promised. â€Å"But one thing first . . .† He bent to kiss me again, and there was no reason to resist. What would be the point? This time was different. His hands were soft on my face and his warm lips were gentle, unexpectedly hesitant. It was brief, and very, very sweet. His arms curled around me, and he hugged me securely while he whispered in my ear. â€Å"That should have been our first kiss. Better late than never.† Against his chest, where he couldn't see, the tears welled up and spilled over.

10 Facts About Frogs

Frogs are the most familiar group of amphibians. They have worldwide distribution with the exception of the polar regions, some oceanic islands, and the driest of deserts. 10 Facts About Frogs Frogs belong to the Order Anura, the largest of the three groups of amphibians. There are three groups of amphibians. Newts and salamanders (Order Caudata), Caecilians (Order Gymnopiona), and frogs and toads (Order Anura). Frogs and toads, also referred to as anurans, represent the largest of the three amphibian groups. Of the approximately 6,000 species of amphibians, about 4,380 belong to the Order Anura.There is no taxonomic distinction between frogs and toads. The terms frog and toad are informal and do not reflect any underlying taxonomic differences. In general, the term toad is used to apply to anuran species that have rough, warty skin. The term frog is used to refer to anuran species that have smooth, moist skin.Frogs have four digits on their front feet and five on their rear feet. The feet of frogs varies depending on their habitat. Frogs that inhabit wetter environments have webbed feet while tree frogs have discs on their toes that help them grasp to vertical surfaces. S ome species have claw-like structures on their back feet that they use for burrowing.Leaping or jumping is used as a means for evading predators, not for normal movement. Many frogs have large, muscular back limbs that enable them to launch themselves into the air. Such leaping is rarely used for normal locomotion but instead provides frogs with a way of escaping predators. Some species lack these long muscular back limbs and instead have legs better adapted to climbing, swimming, or even gliding.Frogs are carnivores. Frogs feed on feed on insects and other invertebrates. Some species also feed on small animals such as birds, mice, and snakes. Many frogs wait for their prey to come within range and then lunge after them. A few species are more active and follow in pursuit of their prey.The life cycle of a frog consists of three stages: egg, larva, and adult. As the frog grows it moves through these stages in a process known as metamorphosis. Frogs are not the only animals to undergo metamorphosis, most other amphibians also undergo remarkable changes throughout their life cycles, as do many species of invertebrates.Most species of frogs have a large visible ear drum on each side of their head called a tympanum. The tympanum is located behind the frogs eye and serves to transmit sound waves to the inner ear and thereby keep the inner ear protected from water and debris.Each species of frog has a unique call. Frogs make vocalizations, or calls, by forcing air through their larynx. Such vocalizations usually function as mating calls. Males often call together in a loud chorus.The largest living species of frog in the world is the Goliath frog. The Goliath frog (Conraua goliath) can grow to lengths of 13 inches (33 cm) and can weigh as much as 8 lb (3 kg).Many frogs are at risk of extinction. Many frog species are at risk of extinction due to habitat destruction and infectious diseases such as chytridiomycosis.